Sliding Fortunes

A new poll for the BBC shows that Ken is the man most people think would make the best Conservative leader. Why am I bringing your attention to this?

Ken has only one selling point (although he lists it four times) he is allegedly an election winner. However, without strong evidence supporting this claim he has nothing and is going nowhere.

So what are we to make of the change in the level of his support, 27% versus 40% in an earlier poll?

Basically he is trading on name recognition, a commodity that whoever becomes leader will have in spades, come the next election. The proof is in the fact that once the leadership campaign got under way, the most recognised candidate was the only one to loose significant levels of support.